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Keep It Fuggin Real: How to Build Trust in Web3

Host: Fugz / Yot & May June (@FugzOfficial) · Mon, 13 Jul 2026 · 1:17:15 · 9 speakers

TL;DR

The Fugs crew ran their weekly Monday space on how you actually earn trust in web3 when everyone's a PFP behind a screen — with founders from a few different projects weighing in.
Consensus formed fast: doxxing a face helps, but it's the "icing on the cake." Real trust comes from consistency, authenticity, and — the room's refrain — actions matching words over time.
Alex (Rug Labs) argued you can't predict a rug, but you can read the red flags, and the antidote is simple: ask questions and watch who keeps showing up.
Jed brought the sobering counterpoint that good intentions don't guarantee success — building against the big players takes serious capital, real lawyers, and people around you who'll tell you the truth.
Yot got candid about a delayed Fugs "collector's hub," using it as a live example of how transparency about a missed deadline can build trust rather than erode it.
Next week's space may shift time as Yot travels — keep an eye on the timeline.

Highlights

[4:10] — May June frames the room. The co-host opens the topic: in web3 you're usually "hiding behind a PFP," so how do you build the kind of trust that a handshake would earn IRL? She flags upfront that rugs and lost trust will come up too.

[7:57] — Alex introduces Rug Labs. Alex (@AlexLee_NFT)^* explains his project stakes people's rugged NFTs as a reward system to bring confidence back, fronted by mascot "rug dolls" and now a mobile game. Since 2022, he says, they've kept their OG community — and he's eager to share how.

[11:xx] — Doxxing as transparency. Alex makes the case that showing your face and even publishing legitimacy (he shared the project's UK tax records) makes holders trust you, since "nine times out of ten they dox to you anyway."

[12:49–16:12] — Yot on how far to go. Yot (@yotdog69)^* says it depends on your corner of the space, but for NFTs the human connection is everything. He's known for being blunt ("not the most graceful of people") and won't fully dox — partly because recent death threats around a migration mean he won't risk family leaking in.

[21:01–22:33] — Lyss on why she bought in. Lyss (@Lysss302)^* says she bought a Fug purely off Yot's fireside chat with Jed, not the art — his straight-talking style hooked her. Her line about "personalities rather than personas" became a touchstone for the rest of the hour.

[25:34] — Jed's Wall Street story. Jed (@jed_131)^* recounts 15 years on Wall Street with no college, and how top traders sought him out — which a friend later explained: "that's because you don't want nothing from nobody." His takeaway: being genuine outlasts being a salesman.

[34:30] — Jed's reality check. Jed recounts asking a room of eight founders the honest odds of success, arguing good intentions can't beat the cost of competing with "the big boys." Building the next Fortnite or Disney IP takes millions — and the real friends in the room are the ones who say that out loud, not the yes-men. He credits Yot as one of the first to back him up on legal costs.

[38:05–42:03] — Anna on vulnerability and not overpromising. Anna (@theinkedminkNFT)^*, artist and founder of Metavix, argues founders should be transparent when things don't go to plan, without it becoming FUD. Her rule after being rugged repeatedly in 2022: never announce something until it's basically done — surprises beat broken promises.

[52:01–54:31] — Yot on the collector's hub delay. Answering super high's point that visible output (Instagram growth) builds trust, Yot clarifies it's not the work itself but doing what you said, quickly and repeatedly. He owns the Fugs collector hub slipping past its June deadline — a MetaMask collaboration forced a pivot — and says explaining the "why" to the community is where trust actually lives.

[57:40] — "Time reveals all." Jed relays advice from Poppy and Warner: don't sweat the noise of new mints that rug — check where they are in a year. The people still standing after 4-6 years are the answer.

[1:07:55 onward] — The finish-the-sentence game (and a piercing). May runs her "trust is earned when…" round. Answers converge on consistency and showing up — but it derails beautifully when Anna recommends a daith piercing that cured her migraines, and Jed and Yot insist it doesn't work on men because "it's a Prince Albert," escalating into demands for proof-of-picture that super high wisely declined to Google.

Topic timeline

Time	Topic
1:28–4:10	Intro, mic troubles, the theme song nobody can hear
4:10–6:19	Framing: building trust behind a PFP
6:19–9:27	Anna & Alex intros (Metavix, Rug Labs)
9:27–24:00	Doxxing & transparency — how much to share
24:00–28:11	Personalities vs personas; Jed's Wall Street authenticity story
28:11–34:11	Predicting rugs, red flags, asking questions, FOMO
34:11–42:37	Good intentions vs cost of building; overpromising
42:37–56:37	Actions vs words; attention economy; the collector-hub delay
56:37–1:02	IRL events & spaces as "the alpha"; underpromise, over-deliver
1:02–1:07	Fake numbers vs real growth; human connection
1:07–1:16	Finish-the-sentence game, migraine talk, piercing bit, outro beatbox

Notable quotes

"Sharing our lives and who we are outside of web 3 and really bringing our personalities rather than personas is the W for me to really connect." — Lyss [22:21]
0:38
"Bro, that's because you don't want nothing from nobody. And they feel that." — Jed, on why traders trusted him [26:59]
0:38
"This fucking place is the hardest arena to build in." — Jed [35:59]
0:38
"Nobody gave a fuck what I'd built… it was what I could do for them next. And that was such an honest web three mentality." — Yot [45:03]
0:38
"It's not fake it till you make it, it's stay real and you're gonna make it." — May June [1:03:14]
0:38
"Trust is earned by showing up every day, consistently doing small things, do it right over a long period of time, and probably matters most when nobody's watching." — Alex [1:11:52]
0:38

Who said what

May June (@MayJune20121)^* — co-host; steered the topic, connected threads, ran the closing game, and kept going through a migraine.
Yot (@yotdog69)^* — Fugs founder and product guy; doxxed-but-not-fully, blunt by nature, argued trust = actions following words over time, and modeled it with the collector-hub delay.
Alex (@AlexLee_NFT)^* — founder of Rug Labs / rug dolls; champion of radical transparency (tax records included), red-flag spotting, and "underpromise, over-deliver."
Anna (@theinkedminkNFT)^* — artist/founder of Metavix; emphasized vulnerability when things go wrong, never overpromising, and human connection as the real metric.
Jed (@jed_131)^* — recurring voice of hard truths; authenticity over salesmanship, the real cost of competing, and "time reveals all."
Lyss (@Lysss302)^* — collector; the personalities-vs-personas insight and the fireside-chat-conversion story.
super high (@SHGFees)^* — argued visible, consistent output (e.g. Instagram growth) builds trust; sparked the healthy back-and-forth with Jed and Yot.
Bunny (@7xBunny)^* — closed the room out on the beatbox.

Worth a full listen

[34:30–37:09] — Jed on the cost of building. The most grounded stretch of the space: intentions, capital, lawyers, and why the honest friends aren't the ones hyping you. Hard to compress without losing the weight.
[44:15–56:37] — Yot, super high, Jed and Alex on actions vs attention. A genuinely good multi-way exchange on whether "output" builds trust, ending on the collector-hub confession — the clearest demonstration of the whole thesis.
[1:07:55–1:14:00] — The closing game. For the room's actual chemistry and humor, from earnest one-liners to the migraine-piercing derailment. The recap can only gesture at it.

* some voices are identified from context; those names are marked as likely.