# Re:Envisioning Web3 | 1-1 Fireside Chat with Jed and Bosu Kev

Host: Jed (@jed_131) with co-host Lyss (@Lysss302) · guest: Bosu kev (@kevinfinalbosu) · Fri, 20 Mar 2026 · 1:14:34 · 3 speakers (plus a Gary Vee clip and two DJ breaks)

## TL;DR
- The Friday one-on-one format: music, a Gary Vee motivational clip, then an hour with one founder. This week it was Bosu kev of Final Bosu.
- Kev told the full origin story — Netherlands, quit high school, moved to Spain at 19, slept on the streets, built a marketing agency, then reunited with his two older brothers in 2021 to build an anime franchise in web3 [14:54].
- The original Final Bosu concept was turning *entrepreneurs* into final bosses (an Elon card, a Gary Vee card) with a Sandbox dojo where the boss throws personal-growth lessons at you mid-fight. They pivoted when the lawsuit math got obvious [18:15].
- Both founders talked candidly about launching on an L2: Kev said if he could go back he'd have launched on ETH, not Abstract [27:50]; Jed is weighing the same question for regens on Base and has a price point in mind for a potential move [33:13].
- Kev's north star is the manga and story, not the mint: "getting to Netflix shouldn't be the objective… the real objective is winning on Netflix" [59:14]. They're running extremely lean so the brand survives long enough to get there.
- Jed closed by buying a couple of Final Bosu himself and offering Kev a slot on Rematch at no cost [1:09:48].

## Highlights

**[7:17] The Gary Vee cold open sets the tone.** Before anyone spoke, the room got a clip about entitlement vs. accountability — sell the fancy car, take the bus, nobody owes you your dream. It framed the whole hour, and Kev later circled back to it twice as a direct influence on why he started putting his own face on camera.

**[10:09] Jed on what the job actually costs.** Picking up the clip, Jed noted that NFT founders sacrifice sleep, family time, everything, and called this "the hardest arena in my opinion to build in." Kev's immediate reply — is it harder than running a restaurant? — got the answer "ten times," with the memorable metric that 99% of restaurant guests leave happy and in web3 it's maybe 30% [10:37].

**[12:13] The Discord onboarding that made Jed pay attention.** Jed singled out Final Bosu's Discord entry flow as one of the best he's seen. Kev traced it back to running Facebook ads for restaurants and dentists: people come for the food, the owner, the atmosphere, and the online version of that is educating someone *before* they say hi to the community — "this is the direction, this is the team behind it, and so now you know go on and come into our house" [12:59].

**[14:54] Little Kev.** Grew up in the Netherlands without his biological father, angry for about 18 years, making rap music and hanging out on the streets. His grandmother's death was the turning point; he quit school, joined his brothers' video production company, and at 19 moved to Spain, where the first stretch was homelessness and partying before he built a marketing agency. He left that business with his wife seven months pregnant to start Final Bosu with his brothers [16:18].

**[18:15] The idea before the idea.** There's no Gary Vee trading card, Kev thought — so what if entrepreneurs were *final bosses* at their end stage? Elon arriving on Mars on a Tesla robot as the ultimate villain; Gary Vee owning the Jets and waiting for you in the stadium, hurling personal-growth lessons at you while you fight him. An investor DM'd his way in as the fourth brother, they bought Sandbox land for a dojo — and then realized that drawing real billionaires into a fighting game might end in court. The pivot: draw the *community* into anime characters instead [19:43].

**[23:17] The chain question, answered straight.** Asked why Abstract, Kev credited Luca's consumer vision and the logic of being number one on a new chain rather than number thirty on ETH — then said plainly that with hindsight he'd have launched on ETH, 100%. He added the thought experiment of what Good Vibes Club's numbers would look like if they'd stayed [27:50], and summed up the discomfort as having to sell Final Bosu *and then* sell the chain behind it. Jed said the exact same thing applies to regens and Base [31:43].

**[34:03] The live thumbs poll.** Jed asked the room point-blank for a thumbs up if they'd heard of Final Bosu and a thumbs down if they hadn't — a real-time audit of whether good projects on L2s are getting seen. He extended it to Claynosaurz: great project, but he suspects being off ETH mainnet costs them a top-three floor.

**[39:59] Three brothers, one franchise.** Jed asked whether they always got along. Honest answer: great as kids making homemade movies with their friends as actors, then the business years clashed and they split badly. Coming back together was "a healing period" — a year and a half of late-night conversations before they found their lanes. Kev's conviction now runs so deep he describes his brothers as already on par with Naruto and One Piece, just not exposed yet [41:51].

**[59:14] What actually separates an anime brand.** Kev's framing: Netflix isn't the win, *winning on* Netflix is. His brothers write the story they want to see; his job is marketing and the network around it — 4,800 DMs in three months from animators and people at Riot and Marvel asking how to get involved, because they build in public on Instagram. But the whole thing still rests on one test: someone reads the episode and needs more of it, or they don't [1:02:04].

**[1:05:58] The bit everyone in the room recognized.** Kev, on how much time this community spends together: "I see you guys more than I see my kids almost." Jed's version of the same disease — waking at 3am with an idea, "regens, regens, regens," unable to turn it off — which he called the main characteristic of people who make it [1:06:15].

## Topic timeline

| Time | Topic |
|---|---|
| [0:34]–[7:17] | Opening, music, housekeeping |
| [7:17]–[11:26] | Gary Vee clip on sacrifice; Jed, Kev and Lyss react |
| [11:32]–[14:26] | Welcome; the Final Bosu Discord onboarding |
| [14:54]–[17:54] | Kev's life story: Netherlands → Spain → agency → web3 |
| [18:15]–[23:17] | Origin of Final Bosu; the entrepreneur-boss concept; the pivot to community characters |
| [23:17]–[34:03] | Abstract vs. ETH mainnet, L2 liquidity, chain-level culture |
| [34:03]–[36:14] | Live thumbs poll on brand awareness; Claynosaurz, Azuki comparisons |
| [36:14]–[42:36] | Building with two brothers; the manga as the big bet |
| [43:45]–[48:19] | Balancing spaces, product and a very lean team |
| [48:19]–[53:50] | Cross-chain buying, OpenSea, timing in web3 |
| [53:50]–[59:14] | Short-term sprints vs. long-term bets; how media franchises monetize |
| [59:14]–[1:05:57] | Top holders, what separates Final Bosu, how the space has matured |
| [1:05:58]–[1:11:51] | Can't-turn-it-off founder talk, Rematch offer, closing |
| [1:12:04]–[1:14:34] | Outro track by Piff |

## Notable quotes

- "99% of the time when the people leave the restaurant, they give me a kiss goodbye, and they're happy and smiling… and in web three, it's probably about 30%." — Jed, on which business is harder [10:42]
- "I think it's important to kind of make that opening statement of no, this is the direction, this is the vision, this is the team behind it, and so now you know, go on and come into our house." — Bosu kev on Discord onboarding [12:59]
- "I would rather be on the Wild West fighting for the spot than being under the shadow of a chain that can make decisions for us." — Bosu kev [29:13]
- "In my mind they're famous writers. They're on par with Naruto, One Piece… It's just not exposed yet. It's only a time before the rest of the world gets to see it." — Bosu kev on his brothers [41:51]
- "Getting to Netflix shouldn't be the objective, in my opinion. The real objective is winning on Netflix." — Bosu kev [59:14]
- "I see you guys more than I see my kids almost." — Bosu kev on spaces [1:05:58]

## Who said what

**Jed** (@jed_131) — host. Ran the hour as a proper fireside: history first, hard questions second. Repeatedly linked Kev's situation to his own with regens on Base — selling the brand *and* the chain, the price point at which he'd consider moving to mainnet — and ended by buying Final Bosu and offering a free Rematch slot.

**Bosu kev** (@kevinfinalbosu) — guest. Founder of Final Bosu with his two older brothers. Gave an unusually candid account of a rough start in the Netherlands, the Sandbox-era pivot, the Abstract launch he'd reverse with hindsight, and a brand strategy that puts the manga and story above any short-term mint energy. Keeps the company deliberately lean so it survives to the breakout product.

**Lyss** (@Lysss302) — co-host. Opened the Friday format, kept engagement rolling, backed the Gary Vee spending-audit point [11:06], and signed off honestly at the end that she'd come in unfamiliar with the collection and learned a lot [1:08:31].

## Worth a full listen

- **[14:54]–[17:54]** — Kev's life story in one unbroken take: the angry teenage years, the $50,000 Red camera the brothers bought with all their money to make a Hollywood movie that never came, the split, Spain, and the conversation with his seven-months-pregnant partner about leaving a working business for web3. Doesn't compress.
- **[23:17]–[31:43]** — The most useful stretch of the Space: two founders on L2s comparing notes in real time about liquidity, mainnet collectors who won't bridge, and the cost of carrying a chain's reputation along with your own. Kev's "are you still bullish?" check-in test is worth hearing in full.
- **[59:14]–[1:02:12]** — Kev on what actually separates an anime brand, the Netflix framing, the flood of inbound from professional animators, and the one test he can't control: whether people finish an episode and want more.