# Re:Envisioning Web3 | Fireside with JB — Naked Army, Call of the Stars, and "all you need is one"

Host: Jed (@jed_131) with co-host Lyss (@Lysss302) · Fri, Apr 17 2026 · 1:33:41 · ~9 speakers

## TL;DR
- Fireside chat with JB (@JB_Web420) — HubSpot by day, Naked Army by night — covering his path from faded Ethereum bags to building a two-year, 100+ partner support foundation out of an LT3 trait group.
- JB explained how Call of the Stars happened: Naked Army didn't mint it, they took over the contract from Plague Labs' "free mint machine" after submitting an application. Full contract ownership confirmed on air [42:03].
- The through-line: support-first over profit-first, undervalued brands over blue chips, and a hundred people holding one NFT over one whale holding a hundred.
- JB's position on mainstream adoption: not yet — align the space internally first. Jed's variation: skip normies, go after the crypto natives who already hold wallets.
- Multi (@multimetas) detailed Naked Army's shift from random giveaways to a points-earned NFT marketplace, designed so winners are less likely to instantly flip.
- Housekeeping that matters: Saturday's "Who's Behind the PFP" at 12p EST, Sunday's Re:Envisioning Web3 moved to 11a, plus Super's own space later that evening.

## Highlights

**[11:17] — The integrity cold open.** Jed opened with a motivational clip about doing what you said you'd do, then landed it himself: integrity "sometimes can be a rare quality, especially in this space," so when you find people who have it, keep them in your circle. It set the tone for the next ninety minutes.

**[15:00] — Who JB actually is.** Central Mass kid, UNH, outdoors homies he still talks to, now living on Plum Island with his wife and two little beach animals aged almost-three and six months. He'd just come off six months of paternity leave, back at work "in my shed." Jed, father of an 18- and 14-year-old, offered the forecast: it gets more expensive and a lot more complicated.

**[17:47] — The résumé of a man who was early and sold anyway.** JB owned four million Dogecoin and exited for a hundred-dollar profit. He also faded Ethereum at eight bucks while the guys sitting next to him in the office bought it — and watched it run to a hundred. The lesson he took wasn't "be patient," it was "there's something interesting here." He now heads blockchain at HubSpot, and first got into NFTs to prospect clients for it.

**[20:58] — Getting rich two mints at a time.** JB's entry into NFTs was minting out some free-mint garbage collection in batches of two while gas was $30 a pop, fully convinced he was about to be rich. He wasn't — but the people he met in that community are still some of the ones he respects most. From there he laid out his real obsession: the total absence of usable brand/customer data in web3, where his 300-something wallets read as 300 different people [24:28].

**[26:07] — How Naked Army started.** It began as a trait group for naked LT3s, grew out of memes JB kept posting in the Discord, and turned into a foundation when he asked Super whether brands might donate NFTs so Naked Army could onboard people they were confident in. Super's answer, per JB's impression: "bro, yeah." Two years later: 100+ active partners, a gamified Discord engagement system, and an NFT marketplace where points buy what you actually want — which, they found, sticks better than raffles [31:17].

**[37:22] — The Call of the Stars takeover, explained plainly.** Plague Labs runs a "free mint machine," dropping a new collection weekly and handing the contract to an applicant who'll CTO it. JB applied, got a call the next day, and received the contract plus the original layered art. He was candid that the expected mutual-support arrangement didn't materialize and the two sides parted ways amicably. Jed asked the direct question — do you own the contract, is there risk? — and got a clean yes/no [42:03].

**[47:14] — The limited-seats problem.** JB's structural argument: a 5,500-piece collection has a hard ceiling on participants, and most holders own more than one, so the real number is smaller still. The only way past it is building brand reach among people who support you without holding — which is exactly the muscle Naked Army spent two years developing.

**[53:42] — Where the next wave comes from.** Jed made his pitch for targeting crypto users rather than normies — "the masses are here, they're just in a different digital asset" — and pointed at founders who lock liquidity and push holders to stack 50 of their own PFP: when those holders want out, who's buying? He tracks holder count and how many people are rocking the PFP, not someone's 32nd purchase.

**[55:34] — "All you need is one."** JB's whale take followed naturally: a hundred mildly supportive people holding one each beats one superfan holding a hundred, because reach is the scarce resource. He's been sweeping Call of the Stars off flippers and squeezing out mercenaries, while telling his own community they need zero to be family. He doesn't care about the floor, he said, including the all-time high they'd just broken. He closed [58:11] on needing a sociological shift from profit-first glorification to support-first before mainstream adoption is even a conversation — then hopped off to a meeting.

**[1:00:16] — The legend bit.** Jed admitted to asking an AI chatbot about himself out of curiosity and finding a note that JB had called him a legend — and knows he doesn't like it. JB declined to walk it back. The two agreed to revisit the title in twenty years, at which point they'll presumably still be running a 12 o'clock space.

**[1:05:45] — Lyss files her review.** Verdict on the fireside: excellent, with one objection. JB's Super impression was far too energetic to be accurate. Nine out of ten.

**[1:15:28] — Alex Lee, out of the Portugal sunshine.** The Rug Dolls founder came up to give JB flowers as a selfless early supporter, then caught a gentle nudge from Jed about showing up on stages more: founders who fade spaces are going to look back and realize that was the answer. Alex agreed and remembered the 2022 mega-spaces where you filled out a Google form and waited your turn through thirty projects — which Jed confirmed he cringed at then too.

**[1:26:02] — Warhammer vs. Dungeons & Dragons.** Alex's framing for the adoption debate: NFT people are a Warhammer club, and not every normie wants to paint little figures. Friends visiting him that day got the full pitch — he eventually just told them he's a game developer — and still landed on "nope, nope," even with ApeFest photos. The move, he said, is the Dungeons & Dragons crowd next door: meme coin and crypto people who already share the geeky interest pool. ANTI backed it with rough math — low crypto adoption overall, a sliver of that in NFTs — meaning the same crypto bet, but with art and community attached.

**[1:33:34] — The sign-off.** After the DeStefano's song played out, Jed's last line to the room: the Regens already have their own web3 clubhouse.

## Topic timeline

| Time | Topic |
|---|---|
| [0:24] – [11:17] | Room fills, music, motivational clip on integrity |
| [11:17] – [14:03] | Welcomes, Super and Margie shout-outs, schedule |
| [14:03] – [19:36] | JB's backstory: Mass, family, HubSpot, sales career |
| [19:36] – [25:34] | Aha moments, early mints, the web3 data gap |
| [26:07] – [36:10] | Naked Army origin story, partners, points marketplace |
| [36:10] – [42:14] | Call of the Stars: the Plague Labs takeover, explained |
| [42:14] – [50:34] | Brand vs. IP, founder burnout, limited seats, scale |
| [50:34] – [59:33] | Adoption debate, whales, floor price, support-first mindset |
| [59:33] – [1:01:29] | JB signs off; the "legend" exchange |
| [1:01:29] – [1:10:22] | Super and Multi on Naked Army's mechanics; India's question |
| [1:10:22] – [1:14:03] | Botted mints, whale management, weekend space schedule |
| [1:14:03] – [1:19:43] | Alex Lee on JB; founders and spaces; quality over quantity |
| [1:19:43] – [1:29:20] | Super on consistency, DeStefano's IRL, crypto-native onboarding, Warhammer analogy |
| [1:29:20] – [1:33:41] | Lyss closes, the DeStefano's song, outro |

## Notable quotes

> "I owned like four million dogecoins at one point, sold it for a hundred dollar profit before uh before it pumped." — JB [17:47]

> "I'm minting them in batches of two over and over and over. I'm like, I'm gonna be rich. Uh and I wasn't, but I met some amazing people in that community." — JB [20:58]

> "One person, even if they're like incredibly supportive, holding a hundred assets is always going to be so much less valuable than a hundred people who are even like a medium amount supportive holding one asset." — JB [55:34]

> "All you need is one to be family here, you know, even zero and just vibe with the concept and support the vision." — JB [56:29]

> "We need to switch from like that that profit first glorification mindset to like a support first glorification mindset." — JB [58:11]

> "The only thing that he did that I disagreed with was when he did the impression of you, it was way too hype, like high energy. I was like, nah, that's actually that's not super high at all." — Lyss [1:05:45]

## Who said what

- **Jed (@jed_131)** — host; ran the fireside, pressed the useful questions (contract ownership, what "more eyes" actually means), and argued throughout for crypto-native onboarding, holder count over whale count, and founders showing up on stages.
- **Lyss (@Lysss302)** — co-host; reset the room, handled the weekend schedule, and framed the whole thing back to the Re:Envisioning Web3 ethos of curating community across chains and PFPs.
- **JB (@JB_Web420)** — the guest; told the full arc from Dogecoin regret to Naked Army to the Call of the Stars takeover, and made the case that data, reach beyond the collection, and support-first culture are what the space is missing.
- **Super (@SHGFees)** — LT3 side of the origin story; spoke to JB's sincerity, noted Call of the Stars has visibly activated its own distinct community, and praised the regens' nightclub-like event cadence as the sustainable growth model [1:19:43].
- **Multi (@multimetas)** — Naked Army co-founder, calling in from a closet; explained royalties going straight back into sweeping and the logic behind earned points over random giveaways [1:08:34].
- **Alex Lee (@AlexLee_NFT)** — Rug Dolls founder; gave JB flowers as an early selfless supporter, agreed founders have to be on stages, and delivered the Warhammer/D&D adoption analogy.
- **ANTI (@AntiOnChain)** — joined late; observed that DeStefano's has become an accidental center of the web3 galaxy, and shared his sister's recent NFT conversion as proof the pitch works one person at a time.
- **India (@Indiaxweb3)** — asked the question several listeners were probably holding: if it's not-for-profit, what makes Call of the Stars special? [1:06:17]

## Worth a full listen

- **[26:07] – [36:10]** — JB's uninterrupted telling of the Naked Army build: trait group → foundation → 100+ partners → points marketplace, including why raffles were abandoned. The summary flattens a genuinely detailed playbook for running a support org on your own liquidity.
- **[47:14] – [59:33]** — The densest stretch of the space. Limited seats, whales, floor price indifference, "all you need is one," and the profit-first-to-support-first thesis, with Jed's liquidity argument braided through it.
- **[1:26:02] – [1:29:20]** — Alex's Warhammer bit in full, complete with the friends who said "nope, nope" to ApeFest photos, and Jed's parting observation about a certain penguin brand shipping a trading bot.