Highlights
Papii on legacy and the Disney-scale dream
Asked by Sho what he wants to be known for, Papii said he wants credit for pushing through a low-confidence, low-volume stretch and finding a way — and, long-term, for making Quirkies a household IP, "maybe even one day having a park or theme park." He landed on wanting to be "a sniff of Walt Disney," and hoping the brand becomes generational enough that his kid could one day take it over.
Coach on the worldwide-brand mission
Coach echoed the ambition: not just a web3 brand but a worldwide one, "recognizable by everyone, much like Disney." His refrain — fasten seatbelts, hold onto hats — became a running motif for the whole update.
Ash checks in from the recliner
Ash revealed she'd had surgery on Wednesday (kept deliberately quiet), was on day two of the worst pain, and was mostly excited to finally take a shower. This opened the door to the day's biggest laugh.
The BBL bit
Papii deadpanned that he too had had surgery — "a BBL the other day, so I can't wait for you guys to see me in New York" — with Coach solemnly certifying the results as best-in-class. Sho, genuinely lost, had to ask what a BBL was. Peak Quirkie connection.
The NFT NYC "New Cork City" drop
Papii detailed the August drop: two skate decks, three tee designs (multiple colorways), a hat or two, orderable for a tight 5–7 day window with New York pickup or delivery. It's Molly's first streetwear work for the brand, built loosely around the Yankee Stadium / taxi-cab New Cork City poster.
One year of Quirk Life Labs
Papii took stock: a year ago the acquisition wasn't even affordable at his price, and Piff, Molly, Coach and Finch weren't yet involved. Now there's a treasury with runway, four metaverse games plus one being built quietly, physical and digital collectibles in the pipeline, Quirk Kids, Quirk Life apparel and records — a haul he called "10 times better than I could have ever thought."
Physical collectibles and the Hess-truck vision
Papii walked through the Blockies 1-of-100 and the in-house Paintmaster (four color variants, one with Ash's input, one "stealth"), sold via Dilly with a secondary market so whales who skip shipping don't lock others out. He compared the annual in-house curations to his family's Hess-truck tradition — an unexpectedly tender aside about collecting them every year since 1989.
Molly on designing for everyone
Given her flowers, Molly said the merch colors were chosen to evoke a New York sunrise (a hidden clue), and explained her design philosophy: make something cool enough that a stranger with no idea what Quirkies is still wants to wear it. What she's really after now is seeing people wearing the pieces in real life.
Closing security detail
Ash, freshly out of the shower, volunteered her "four nine" self as security for Sho and Super High in New York. Coach reassured her it's "not about the size, it's about the vibes."
Topic timeline
| Time | Topic |
|---|---|
| 3:23–8:43 | Opening, Papii's music track plays |
| 8:44–11:46 | Catch-up: jet lag, kids, school starts |
| 11:50–19:55 | Store rebuild to Quirk Life; systems, leadership, legacy |
| 19:55–26:14 | Greetings; Ash's surgery; the BBL bit; pediatrician tangent |
| 26:14–35:32 | Store optimization, ads, $10K/month goal, NFT NYC drop |
| 35:32–42:14 | Fall collection, art-forward direction, Finch/Molly, Super High deck collab |
| 42:14–49:47 | One-year recap; treasury; street token protocol and the "sweep" opportunity |
| 49:47–57:30 | NFT NYC logistics; whale dinner; Blockies + Paintmaster collectibles |
| 57:30–1:02:07 | Digitoys, gaming (Ultra Kingdoms, Amazon call), IP proliferation |
| 1:02:07–1:18:20 | Wrap-ups, thank-yous, Molly's design philosophy, NYC banter |
Notable quotes
So if I could even be a sniff of Walt Disney, that would be dope. I know that sounds a little crazy.
I had a BBL the other day, so I can't wait for you guys to see me in New York.
Some of the biggest things that are locked down for us have not even been spoken about yet. Not even hinted, not even a little peep of a tease.
This time last year, Quirk Kids wasn't even a thing... you look at today, and we have four different games.
You give her a task and you don't have to babysit... it's she's like, hold my beer.
It's not about the size, it's about the vibes. You give off that 'I'm ready to beat you up.'
Who said what
- Sho (@AgogoKaren) — Host; opened and steered the room, prompted the legacy question, championed accessible entry points (quirk ling, inks, street) for priced-out fans, and kept the warmth (and the ribbing) flowing.
- Papii (@RealPapii) — Central voice; delivered the brand update — store rebuild, ads, NFT NYC drop, collectibles, gaming, one-year retrospective — and the Walt Disney / generational-legacy vision.
- Coach (@punkrockcoach) — Now leading the store; hyped the worldwide-brand mission, teased the Super High deck collab and unannounced "game-changers," and MC'd the closing round of flowers.
- Ash (@princessashleiv) — Joined recovering from surgery; supplied the day's comic warmth and the NYC "security" bit.
- Molly / Redgoatqueen (@SanaeMolly) — Designer behind the NFT NYC merch and skate decks; shared her colors-first, "wearable by anyone" design philosophy and the New York sunrise palette.
- A guest speaker also checked in early about a house full of kids and homeschooling plans before the update began.
Worth a full listen
- 23:01–26:14 The surgery check-in rolling straight into the BBL bit and pediatrician tangent; the group's rapport and timing don't compress well.
- 42:14–49:47 Papii's one-year retrospective plus the candid, numbers-forward walkthrough of the street token protocol and the "sweep for free quirkies" opportunity — genuinely informative for holders.
- 1:03:26–1:08:34 Molly and Coach on the NFT NYC merch: design intent, the hidden sunrise clue, and Coach's steadfast refusal to reveal a single colorway.
