MOONIEZ 🌙 — Brick by Brick

Host: BAWSA (@jbawsa) · Thu, Oct 1 2026 · 1:08:59 · 3 speakers (BAWSA, Starlordy likely @starlordyftw, JSKY likely @jsky_crypto)

TL;DR

• Brick by Brick put the spotlight on Mooniez, the hand-drawn PFP collection by artist JSKY, incubated through Starlordy's GK Labs / OniForce ecosystem.
• Mint date: October 6, with OpenSea as launch partner, landing on the Robinhood chain — Starlordy's stated phase-one goal is simply "the best art on chain for Robinhood" [42:17].
• Giveaway: 5 guaranteed whitelist spots + 1 free mint to the live audience, drawn on-air at [57:39] and [1:00:45], plus a plug for OniForce's separate 50-free-mint raffle [1:02:29].
• Long stretch on AI vs. human-made art: both hosts land on the same place — AI is a great tool, hand-drawn foundations change the output, and human artists get valued more as AI floods the feed.
• Running thread on 2021 vs. 2026: what financialization did to the culture, how killing royalties removed artists' seat at the table, and Starlordy's pitch for "autonomous economies" where IP pays its community.
• The actual origin story of Mooniez, revealed at minute 55: Starlordy saw a psychedelic mural of JSKY's and wanted to stare at it on acid.

Highlights

[5:04] — "That's not my name, actually." Starlordy opens his intro by immediately dismantling it: he made the name up, he's Henry, he's a self-described anime nerd and comic book geek who's been around since 2021, running OniForce since 2022 and building IPs through GK Labs — Mooniez being one of them.

[6:31] — JSKY says hi. The artist behind the collection joins, apologizes for her English, and is reassured by the whole room that it's fine. Starlordy frames it plainly: "She's gonna be a woman of a few words, but I told her you have to come and at least say hi because she is the genius behind it" [6:51].

[8:08] — The Mooniez pitch, read from a translation. JSKY reads out the lore she'd prepared: "Mooniez are brave space settlers. They goal is to reach a moon and build a new world there. It's a community of dreamers and explorers." She starts describing drawing from her childhood, runs out of English, and gets a chorus of "don't worry about it, we got you."

[10:34] — You can't prompt this. Starlordy, who uses AI constantly, makes the case for humanity in the art anyway — and notes the practical lesson from their own marketing: they dialed back AI animation in the promos so people wouldn't think the collection itself was generated, and their best-performing posts turned out to be plain pictures of the PFPs [11:45].

[16:12] — The giveaway lands. Starlordy decides to be generous on the spot: five guaranteed whitelist spots and one free mint for the Brick by Brick audience, with BAWSA insisting the entry run off the Space announcement rather than the project tweet because "a lot of people can just bot" the latter.

[19:45] — Mooniez is older than you think. Starlordy walks through the history: the project is over two years old, originally planned as an ordinals collection with a vinyl toy attached (the toy is still on the roadmap). It sat on the shelf waiting for the right moment, which he argues Robinhood provides — his read being that Robinhood already has the normies through stocks and banking, where Coinbase is still a crypto institution trying to convert them [20:45].

[28:29] — "Fuck the past." Picking up BAWSA's rant about mindshare and distribution, Starlordy says the space's real problem is everyone trying to relive 2021 — and that the pre-2021 magic was people with no financial expectations just experimenting. He follows it with the Mooniez AI agent-swarm idea that didn't ship: mint a Mooney, get an agent, send a hundred of them at Twitter to pump things. Twitter's bot crackdown killed it, which he concedes was probably for the best [31:22].

[50:00 area] — Royalties and the artist's seat at the table. Starlordy's most pointed stretch: he's spent the last year studying how nations are formed and systems are built, because the space needs infrastructure that respects culture and not just financialization. 2021 was the first time he saw artists have a true seat at a financialized table, and when royalties disappeared, so did their leverage. GK Labs' philosophy, as he frames it: build the structure so artists can just be artists [51:00].

[55:11] — The real origin story. BAWSA muses that if you looked at the Mooniez collection on LSD it might come alive — and Starlordy immediately confirms that this was, in fact, the entire genesis of the project. He'd seen a psychedelic mural of JSKY's, wished he could take acid and stare at a life-size version all day, and thought: let's make this. He's now considering cutting the animated clips into a 90-minute version for the same purpose [56:22]. A disclaimer was issued [57:06], though not a very firm one.

[1:05:57] — Flowers. Closing out, Starlordy thanks BAWSA ("one of my favorite people, period, not just in the space") and gives JSKY the biggest flowers of the hour, ending on "thank you for being born." BAWSA closes with his own note to creators: niche down on what you actually love, and mind your environment [1:06:32].

Topic timeline

Notable quotes

• "I've been in the space for uh that's not my name, actually. I made up that name. My name's Henry." — Starlordy [5:04]
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  0:38
• "Mooniez are brave space settlers. They goal is to reach a moon and build a new world there. It's a community of dreamers and explorers." — JSKY [8:08]
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  0:38
• "It's super easy to make stuff with AI, but it's actually really hard to make stuff that looks like this. Like you can't you can't prompt this." — Starlordy [10:34]
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  0:38
• "The only thing better than a Disney is a Disney that pays you, and uh I actually believe that." — Starlordy [32:29]
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  0:38
• "I think I want to make a 90 minute version and just watch it on LSD and like disappear into Mooniez world." — Starlordy [56:22]
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  0:38
• "When you see the number on and you're like, five years. What I'm I thought I was supposed to be retired by now." — Starlordy [1:04:18]
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  0:38

Who said what

• BAWSA (@jbawsa) — host. Kept the Brick by Brick format moving, ran the giveaway logistics, and supplied the long-form rants: distribution and mindshare as the real game [26:20], why "the next BAYC" thinking keeps failing [24:53], and a plea for teams to reward day-one supporters.
• Starlordy (@starlordyftw) — OniForce / GK Labs, Mooniez incubator. Did most of the talking: Robinhood thesis, tokenized IP and "autonomous economies," the AI-tooling case, the royalties argument, the giveaway spots, and the collection's genuinely psychedelic origin.
• JSKY (@jsky_crypto) — the artist behind Mooniez. Short on English, long on credit from everyone else in the room; read out the collection's premise [8:08] and got repeated flowers as the reason the project exists.

Worth a full listen

• [26:20] – [33:04] — BAWSA's mindshare rant rolling straight into Starlordy's 2021 post-mortem, the vibe-coding mandate, and the agent-swarm idea they shelved. The densest stretch of actual thinking in the hour.
• [49:32] – [52:34] — Starlordy on what AI makes possible for small teams, why he's been studying how nations and governments are structured, and the argument that losing royalties cost artists their influence over the space's culture.
• [54:51] – [57:16] — The LSD origin story, start to finish, including the disclaimer that manages to be less of a disclaimer the longer it goes.