Highlights
The morning report.
Jed noted Maha sounded different today. The reason: he woke up to his cat throwing up on him, which is how he caught Jed's early phone call. He then set the tone for the hour at 17:37: "I'm gonna be as as vulnerable and as open as I can today... I usually don't let as many people in. So I'll do this for the space though for the culture."
Soccer, snowboarding, and the thing that took it.
Club soccer from age four, football kicking by junior year, then snowboarding at 11 pulled him out of team sports entirely. Around 2017 a mystery lump on his back — "it looked like I was carrying a softball on my back" — sent him to 23 specialists, most of whom poked it and said "hmm" 21:16. A doctor diagnosed a herniated back muscle, operated, and he woke up to the news that it wasn't that at all. He got a mesh anyway. Jed's reaction at 25:38: they said it wasn't a hernia, but still gave you the mesh?
"My identity is me being broken."
The deepest stretch of the chat. Maha described the drift from active-person identity to patient identity, refusing it, and rebuilding purpose instead — accepting he might only snowboard a few more times and will pay for each one the next day. He looked out at a snow-covered mountain that morning and had to let it go 22:48.
The retail résumé speedrun.
A boutique at 17, two weeks at Sports Chalet (taken for the free snowboarding, abandoned for the corporate atmosphere), Leroy's, Zumiez, then Armani — "there's just no way. Like, I don't think I'm cut out for luxury." By 21 he'd quit to start a laser engraving business with friends off his stepfather's retirement hobby laser, dowelled together a skateboard to win a contract, and drove to Las Vegas that night to buy a commercial machine 29:01.
Net 90, explained the hard way.
They delivered a huge order to a distributor, asked for a check, and got a term they'd never heard. Rent was two weeks out. Slick Ric chimed in that the holder is collecting interest on your money; Maha's counter: "or they're waiting on their net 90 too" 32:00. He's fairly sure he and his friend became a long-running inside joke on that distributor's team.
Seven ETH and a mom on a doubling schedule.
First buy at $99 in 2017, on Robinhood ("like an idiot"), while his mother — newly in traditional financial advising — warned her "degenerate son" he'd be scammed. It doubled, she said tell me when it triples. It tripled. She said "this is bullshit" and started stacking 38:51. He later sold alts to help buy his house, from bed, while recovering from the surgery.
Thailand to Paris in 48 hours.
Threelanders hired him off a McFly tip and flew him abroad for the first time. The accommodation did not pass inspection, so when he caught wind of an activation at NFT Paris with no one representing, he volunteered — 13 hours to Thailand, then 11 more to Paris two days later, getting dragged around and introduced to the Ledger and Consensys teams. "I'm just like baffled by the entire situation."
The pivot that fixed Frankie's.
Six-plus months of banging their heads on a kids' brand ended with one question: who here actually has a kid? Nobody. "Here we are as a bunch of like middle-aged dudes trying to build for kids. It's kind of creepy without kids." They realigned toward a Simpsons/Futurama energy, and he says the brand, the team's enthusiasm and the collector base all improved from there. Along the way he gave a sharp aside on why luxury houses now run full kids' lines, and why Pokémon still works on all of us 50:12.
The actual hard part.
Not the art, not the game — the catch-22. Holders deserve to feel built-for, but holders can't be your only customers, so you have to ship web2 products that give them nothing immediate except a bigger company. With a team of four wearing every hat, "100% of the challenge is resource and perception of product and time" 1:00:51. Jed pressed on how holders eventually share the upside, floating equity and revenue share for the Regens team, and both landed on the same conclusion about tokens: dumping the whole bag on day one was never going to work 1:06:13.
Mobile, honestly.
Frankie's Adventures has done roughly 8–10k lifetime downloads on pure grassroots; Frankie Go pulled 7,000 players in 18 weeks but was web3-incentivized. The 2026 bet is a near-total rebuild of Adventures, test-marketed in the Philippines and Brazil where acquisition is cheapest, with a realistic six-to-eight-month lifecycle per title — because being Clash of Clans is a unicorn 1:11:20.
The hotel door.
Margie asked for the name of the hotel for anyone's Thailand bucket list, which unlocked one more story: locked out of his room on night one, Maha went to the front desk, and the attendant walked him up and opened the door with zero questions asked. "I could have asked for any door. I did not want to sleep that entire night, guys." Jed's recommendation: barricade it.
Topic timeline
| Time | Topic |
|---|---|
| 0:50–12:22 | Music, hype, and a motivational clip to open Friday |
| 12:30–16:37 | Good mornings; ETHDenver report from Lyss and SLICK RIC; Code.E on hockey |
| 16:37–25:38 | Childhood, sports, the 2017 back surgery and identity crisis |
| 26:10–35:14 | Retail → laser business at 21 → net 90 → Armani, Versace, Mulberry, Gucci |
| 35:14–42:28 | Energy sustainability degree, DOE internship, first ETH, alts, entering NFTs |
| 42:35–49:01 | Threelanders: hire, Thailand, NFT Paris, running the project; Palm and the Threeland World collection |
| 49:01–57:21 | Minimon, kids-product thesis, joining Frankie's, the brand pivot, the team |
| 57:28–1:07:41 | Biggest challenges: web2 vs web3, holder alignment, tokens, Trojan-horse products |
| 1:07:41–1:11:35 | Mobile gaming economics and the 2026 Frankie's Adventures plan |
| 1:12:23–1:17:29 | Nibbles, free OpenSea Frankie skin, Otherside event with Makaveli, Ford's art |
| 1:17:29–1:22:14 | Stage thank-yous, the Thailand hotel story, outro and tomorrow's space |
Notable quotes
I went from sports and action and everything else to my identity is me being broken. And I just fucking hated that.
It means you're waiting 90 days to get paid, man. It's the shittiest thing.
Here we are as a bunch of like middle-aged dudes trying to build for kids. It's kind of creepy without kids.
That has been the biggest challenge of the space is building a product that people want to genuinely engage with to be a fan and not because there's like a financial incentive to them.
It just had to be such an enjoyably good product that people are like fuck yeah I'm about this and then later on they're like oh I kind of like crypto I guess.
I could have asked for any door. I did not want to sleep that entire night, guys.
Who said what
- Jed (@jed_131, host) — ran the interview chronologically and kept pulling on the threads most hosts skip (what kind of surgery, how many jobs by 21, explain net 90 for the non-entrepreneurs), and used the back half to think out loud about holder alignment, equity and revenue share for Regens 1:02:14.
- Maaaaahhhaaaaa (@Maaaaahhhaaaaa, guest) — the full hour: childhood, injury, luxury retail career, crypto entry, Threelanders, and the current Frankie's roadmap. Also the origin of the name — a girl in junior high marine biology who turned around every day and went "mah" — later a gamer tag, now 5 A's / 3 H's / 5 A's 52:41.
- Lyss (@Lysss302, cohost) — opened and closed the room, reported in from ETHDenver 15:22, and thanked Maha for sharing, noting from experience how hard losing part of your identity is 1:17:34.
- SLICK RIC (@richj530) — called in from Denver on his third coffee with his voice nearly gone after a day of networking, including two Bored Apes he's recruiting to the Regens 13:48; added the lender's-eye view of net 90 and committed to picking up a Frankie, undisclosed ID so nobody jacks it 1:20:20.
- Code.E (@CodeeNCX) — joined with Canada–Finland on in the background 13:07, and closed with a note on self-praise: Maha has accomplishments worth patting himself on the back for 1:18:05.
- Makaveli (@MakaveliDlaCruz) — covered the Otherside side: Saturday 3pm EST, a free Frankie for everyone courtesy of the team, a special golden skin for holders, and "probably the friendliest face in the metaverse" 1:14:12; also voiced real enthusiasm for Nibbles as the kind of builder expansion the space keeps asking for 1:16:15.
- The Ant Academy (@TheAntAcademy) — checked in from a half-term break and got a nudge from Jed to keep the writing coming 14:49.
- Margie B — handled sharing and the Twitch jumbotron, and closed by noting Maha never needs to worry about a job with that résumé 1:19:10.
Worth a full listen
- 18:17–25:38 The surgery and the identity rebuild. It's the emotional core of the hour and the summary flattens it; he talks through the bitterness, the acceptance, and the reframe in real time.
- 26:10–32:16 The entrepreneurial origin story at full speed: boutiques, board shops, the laser, the skateboard contract, the midnight drive to Vegas, and getting net-90'd at 20. Funny and instructive in equal measure.
- 57:28–1:11:35 The builder's half. Holder alignment, why tokens got distributed wrong, what mobile gaming economics actually look like, and the Philippines/Brazil test plan. Useful even if you don't hold a Frankie.
